Walking the Legal Line: Hot Girl Walk vs. Hot Walk Indy in Trademark Dispute

Mia Lind, the plaintiff and creator of the Delaware brand “Hot Girl Walk,” filed a lawsuit against Casey Springer, accusing Springer of infringing on her trademark with a local version of thepic-1 concept called “Hot Girl Walk Indianapolis.” Lind’s “Hot Girl Walk,” which originated during the pandemic, is a women’s-only mental health walk that has been trademarked and commercialized through merchandise and sponsorships.

Inspired by Lind, Springer launched a similar initiative in Indianapolis. Initially called “Hot Girl Walk Indy,” it was later rebranded as “Hot Walk Indy.” Lind’s lawsuit alleges trademark infringement, business disparagement, and defamation.

Springer contended that her initiative was distinct and non-commercial, designed as a free community event. She argued that Lind’s trademark protects specific brand elements but does not cover the broader concept of a group walk.

Springer’s group, now known as “We Walk Indy,” has faced legal threats from Lind. The local focus on inclusivity and free participation has led to debate over whether Lind’s legal actions are excessive.

This case appears to have been settled quickly, as it was dismissed on 02 August 2024, just 18 days after it was filed.

The case was assigned to Judge James Patrick Hanlon and Magistrate Judge Tim A. Baker in the U.S. District Court of Southern Indiana, and assigned Case No. 1:24-cv-01187-JPH-TAB.

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