Monster Energy Co. Sues Fitness Company for Alleged Trademark Infringement

Hammond, IndianaMonster Energy Company (“Monster”), the Plaintiff, claims to be a nationwide leader in marketing and selling ready-to-drink beverages. Apparently, Monster launched its MONSTER ENERGY® drink brand including its ® mark (the “Claw Icon”) in 2002. Monster also claims it has used a distinctive trade dress for packaging, clothing, bags, sports gear, helmets, and promotional materials that use the Claw Icon in connection with the colors black and green (the “Monster Trade Dress”). Apparently realizing the importance of its brand, Monster owns at least fourteen federal trademark registrations that include the Claw Icon in various classes of goods and services (the “Asserted Marks”).

According to the Complaint, Monster is “the best-selling energy drink brand in the United States” being sold in over 370,000 retail outlets in the U.S. Additionally, Monster claims it has been licensing the Claw Icon to gyms for use on gym equipment including heavy bags, boxing gloves, and banners since 2013. Since 2002, Monster asserts it has spent over $8.5 billion dollars promoting and marketing the MONSTER brand including the Claw Icon and the Monster Trade Dress.

Apparently, R&R Medical, LLC d/b/a Bear Komplex (“Bear”), the Defendant, is in the business of selling fitness-related products and apparel. Monster claims Bear’s logo consisting of a claw mark design in a green and black color scheme is confusingly similar to the Claw Icon and Monster Trade Dress. Further, Monster claims the products sold by Bear using the allegedly infringing logo are competitive with Monster’s products as they are fitness equipment or fitness-related products, which are marketed and purchased by the same type of consumers.



The parties allegedly discussed this issue following a cease and desist letter sent to Bear in July 2019 informing it “that the sale of its ‘Grip, Calicure, & Doc Spartan Monster Bundle’ and its use of green in proximity to a claw icon on those products infringed Monster’s intellectual property rights.” While Bear apparently agreed to discontinue use of the word “Monster” in connection with its bundle, it appears it thereafter added a black and green color scheme to its products, website, and Instagram account. Following further cease and desist communications, it does not appear Bear has discontinued its use of its claw logo in connection with a black and green color scheme.

Monster is seeking damages for trademark infringement arising under 15 U.S.C. § 1114. Further, Monster is claiming Bear’s actions constitute trademark infringement, trade dress infringement, and false designation of origin pursuant to 15 U.S.C. § 1125(a). Third, as Monster claims the Asserted Marks are famous, it is claiming federal dilution under 15 U.S.C. § 1125(c). Finally, Monster is claiming Bear’s actions constitute unfair competition under Indiana common law.

The case was assigned to Judge Philip P. Simon and Magistrate Judge Joshua P. Kolar in the Northern District of Indiana and assigned Case No. 2:21-cv-00179-PPS-JPK.



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