Articles Posted in False Advertising

Indianapolis, Indiana – Attorneys for Plaintiff, Baby Merlin Company of Uwchland, Pennsylvania originally filed suit in the Eastern District of Pennsylvania alleging that Defendants, CribCulture, LLC of Indianapolis,BlogPhoto-300x78 Indiana and Isaiah Blackburn of Westfield, Indiana infringed its rights in the United States Trademark Registration Nos. 4,271,544, 3,486,179, and 5,006,620 (the “Registered Marks”) for marks including the MAGIC SLEEPSUIT. Since then, the case has been transferred to the Southern District of Indiana. Plaintiff is seeking punitive and monetary damages, attorneys’ fees, and costs.

Baby Merlin’s founder conceived of or invented the MAGIC SLEEPSUIT® (the “Sleepsuit”), a swaddle-transition-sleep-product, in 2002. The Sleepsuit helps babies from three months to nine months sleep better by keeping them cozy and secure while transitioning from a swaddle to traditional sleep clothing. A mother, also a pediatric physical therapist, designed and created the Sleepsuit at issue in this case for her own children. After success with her own babies, the Baby Merlin Company was created, and it began selling the Sleepsuit in 2008.

Plaintiff claims that in 2017, Defendants copied key features of the Sleepsuit and introduced a competing product while unlawfully using the Registered Marks or marks similar to the Registered Marks. In one example of misuse, Defendants used “Baby Merlin Sleep Suit” in a blog post on their website that included a link to Baby Merlin’s website. In another example of confusingly similar uses, Defendants uses the word “SLEEPSUIT” on their packaging using a larger font for that word than any other word on the package. Further, Baby Merlin claims Defendants have used a variety of false and misleading statements about their product and Baby Merlin’s products in their advertising.

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